Authors

Sussie Aku Damalie
Department of Fashion Design and Technology, Takoradi Technical University, Takoradi, Ghana

Corresponding Author’s Email: [email protected]

Abstract

The paper is of qualitative and centred on practice-based research design. It highlights the creative process of headdress style exhibit fashioned for a Millennial Muslim bride’s walima (celebration/reception) using indigenous African resources. The main materials used are “Epele” fabric from Northern Ghana and classic Gele fabrics as used in Southern Nigeria. Non-routine design is adopted to impact the outcome. The results are thematically analysed to reflect the use of culture trends, fashion innovation, creativity and production in meeting the needs of the contemporary Ghanaian Millennial Muslim bride. The beautiful headdress accessories wrapped in local African fabrics (from Northern Ghana and Nigeria) are gorgeous with focus on style, materials and method. The attractive Bellisma-Urge head wraps created give the Millennial Muslim Bride that dazzling look perfect for holding the attention of the groom and every guest; making her the real ‘centre’ of attraction deservedly.

Keywords

Shirin Amaare, Bellisma-Urge, Gele, Headdress, design-led model, consumer fashion theories.

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Copyright

This article is an open-access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium provided the original work is properly cited.