Fashion and Textile Review
Volume 1, Issue 4. May 2021. Pages: 31 – 46
ISSN: 2665-0983 (ONLINE)
Akosua Mawuse Amankwah
Department of Industrial Art, Kwame Nkrumah University of Science and Technology, Kumasi, Ghana
Department of Textile Design and Technology, Takoradi Technical University, Takoradi, Ghana
Corresponding Author’s Email: [email protected]
Although copyright law gives design protection to designers in most countries, the process appears to be unfriendly to fashion design. The complex nature of its application coupled with the current fashion business model of constants introduction of new trends embedded in the theory of planned obsolescence makes it daunting and unappealing for designers to seek design protection. Literature reveals similarities of the copyright act in countries where it is operated including Ghana and the associated challenges. The recent call for industry transition to sustainable models positions fashion designers in Ghana to take advantage of their predominantly user-centred model for custom made garments to pursue design practices that encourage individualism to promote emotional attachments and product longevity for sustainability.
Global Fashion Industry; Design Theft; Legal Remedies; Ghana Fashion Industry
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